Scientific Research

How much beer gets lost in your 'stache?

How much beer gets lost in your 'stache?


Actual research, conducted by a genuine specialist in the field of hair science (really!): Irish brewer Guinness commissioned a study to answer one of the critical issues of our day. How much beer is wasted by becoming trapped in facial hair?

The answer: (And may I remind you that this is the result of a bonafide scientific experiment?) Over the course of a 180-pint year, each hirsute tippler lost about a pint and a half of stout to his 'stache.

Fortunately, American ingenuity offers a solution to this problem. Missouri's Whisker Dam company sells a copper...