Comic-Con

Comic-Con 2018: Amazon Prime Video brings unique experience with 'Jack Ryan' activation

Comic-Con 2018: Amazon Prime Video brings unique experience with 'Jack Ryan' activation

Touted as “The world’s first hyperreality spy experience,” Amazon’s Prime Video went all out with its multifaceted activation at this year’s Comic-Con International.

Construction on Tom Clancy’s Jack Ryan Experience, located on First Avenue between Island Avenue and the MLK Promenade, began in San Diego some 10 days prior to the start of the convention. Some of the more involved components were worked on even further in advance in Denver and later trucked in.

The experience involved three main areas — The Training Field, Dark Ops and The Bazaar — which were all set up on an area near the Convention Center that usually houses a parking...

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