KAABOO Del Mar, which kicks off its fourth annual edition Friday at the Del Mar Racetrack and adjacent fairgrounds, has sold out for the first time in the four-year-old event’s history.
All one-day, two-day and three-day passes — including the top-price Ultimate Hang passes, which cost $15,000 each — were sold as of Thursday morning.
No passes will be for sale at the box office, but KAABOO has partnered with the makers of a new app, FlipTix, to enable a limited number of attendees who leave the festival early to sell the remaining time left on their passes for others to buy and use.
No previous edition of the Del Mar festival has sold out, whether in advance or during the festival weekend.
“Reaching a full sell-out will be a major milestone for us at KAABOO,” said Jason Felts, the festival’s Chief Brand and Marketing Officer, in a statement released Thursday.
Just how many passes constitute a sell-out — and how many people will attend the event this weekend — remains unclear.
“KAABOO does not release attendance numbers,” a festival spokeswoman told the Union-Tribune Thursday morning, in response to an email query. “The festival kindly requests that hard numbers are not reported.”
Those unable to attend KAABOO in person this weekend will be able to watch and listen to 30 performances at the festival — free of charge — including those by Perry, Plant, Imagines Dragons, Halsey and Post Malone.
They will be live-streamed through Stingray Qello, KAABOO’s exclusive streaming partner for the festival. The streams can be viewed on smart phones, tablets, game consoles, media players and smart TVs.