Last December, Saturday Night Live ran a hilarious bit about long-running pop rockers Weezer. In the four-minute sketch, actor Matt Damon and cast member Leslie Jones became the incarnation of an online debate — each passionately defending the early (Jones) and most recent (Damon) work of the Los Angeles-based band — much to the chagrin of the other members at a dinner party.
Despite a short hiatus between 1998-2000, Weezer has continued to make music since their inception nearly twenty-seven years ago. But it was probably the band’s recent and wildly popular cover of Toto’s 1982 hit Africa — made, at least in part, because of the relentless petitioning from a die-hard fan on Twitter — that caused them to be chosen as the subject matter of a skit on the iconic late-night comedy show.
It’s also causing them to have one of the busiest years the band has ever had. Riding the resurgence that Africa provided, they included the song on the surprise release of Weezer (The Teal Album) — a collection of 10 cover tracks — in January. The Rivers Cuomo-led quartet hit the road with fellow rockers Pixies to help promote it and is scheduled to play Coachella for the first time since 2005.
If that wasn’t enough, the band released another record, Weezer (The Black Album), earlier this month. Produced by TV On The Radio’s Dave Sitek, their 13th studio album (and sixth self-titled) was supported by the lead single, Can’t Knock the Hustle. And that’s where the local connection comes in.
Enter Knockaround, the San Diego-based sunglasses company. Founded in 2005 by Virginia-bred and then-UCSD grad student Adam “Ace” Moyer, Knockaround is no stranger to collaborations. From local partnerships with the Padres and Green Flash Brewing to international brands like Pepsi and Discovery Channel’s Shark Week, Knockaround loves to be involved with a good pair of limited edition shades.
And now that includes teaming up with a classic California-based band as well.
“Weezer represents that fun, quirky, laid-back style that many associate with SoCal,” said Moyer. “They definitely have a vibe that meshes well with Knockaround, and when we saw the name of the debut single from the Black Album, we just knew this collaboration would be an awesome fit.”
It certainly is, especially for the legion of die-hard fans that are still invested enough in the band that their online debates can prompt a sendup on SNL or their incessant pleas can actually get a cover song recorded.
And Knockaround has outdone themselves in catering to that rabid fandom. The classic-looking Knockaround x Weezer Fort Knocks should appeal to anyone who likes a cool pair of shades, but will really hit home with the Weezer nation.
In addition the sunglasses, the new bundle comes with a specially designed microfiber pouch, Black Album-inspired packaging, a hand-numbered, limited edition card, and best of all, a limited edition yellow cassette of the Black Album that is exclusive to the set.
Not to mention, lyrics from the song that inspired the shades, “The future’s so bright I gotta poke my eyes out,” is printed on the inside arm of each pair.
Ooooh Wee Ooooh. Now everyone’s going to look just like Buddy Holly.
More info about the limited shades can be found at knockaround.com/weezer.