Rob Machado is kind of a big deal around San Diego. He's a professional surf legend straight out of Encinitas who has given back to his community in many ways over the years. The Rob Machado Foundation, founded in 2004, has been propelling green-action locally at beaches and schools since its inception. The foundation's primary goal is to support environmental programs for youth.
The fourth annual Rob Machado Foundation Benefit Concert, their biggest fundraising event of the year, will be returning to rock the Belly Up in Solana Beach on Monday, Nov. 9.
Machado took some time to speak with DiscoverSD recently to tell us a bit about the upcoming show.
"I play music myself and I'm a huge fan of live music, and the Belly Up is just one of the best live venues, if not the best, in San Diego," Machado said. "It's closest to my house, so for commuting and you know, saving gas for the environment... Just kidding. But really, every year we just feel like this is it. It's just the right size for us and what we're doing."
The size of the audience should be around 700 people if they sell out of tickets for the event like they have the last three years in a row.
The night will feature all-acoustic performances by a handful of well-known artists. Other talent on the bill includes Matt Nathanson, Brett Dennen, Timmy Curran and Andrew Wessen of Grouplove.
"We pretty much just started reaching out to musical friends, and these are the awesome musicians we got together. I know Brett just released a new album and is coming just for the night. Matt is out on tour coming in for this, too. It's hard to get everyone together so yeah, it's special that we are able to."
Although the show is meant for enjoying tunes at the intimate venue, it is also intended to educate concert-goers on what their tickets and donations go toward.
"We'll talk about what everything means in between sets, and we want people to understand what this is about and for," said Machado. "But we also want them to have fun at the show, too. It's a win-win situation to be able to support the foundation and just hear great music."
There will be a live auction of specialty items at the venue, as well. In past years, items auctioned have included surfboards signed by Machado and other professional surfers, skateboards signed by Green Day, a guitar signed by Social Distortion and several other unique, one-of-a-kind items worth acquiring.
The money raised at this year's concert will support various aspects of the foundation, but will be primarily focused on the installation of water refill stations in high schools and middle schools, Machado said. He recalled an experience that made him decide to take action towards this specific and important cause.
"At a school I visited, I saw a water fountain like the same kind I used as a kid. The kids there were like 'Ew, that's gross, I don't want to drink out of this, it's dirty'" Machado said. "They sold bottled water at this high school out of vending machines and I just thought, that's not right. If there's one thing that should be accessible and free for high-schoolers, it's clean water."
Machado's goals have steadily been reached year-after-year through events like art shows and the benefit concert, and this year is proving to be no different with tickets selling quickly.
The 21-and-up show will start at 8 p.m.
Tickets are $55 for general admission; $85 for reserved seating tickets; $150 for VIP Meet and Greet tickets. To purchase tickets, visit bellyup.com.
To learn more about the Rob Machado Foundation, visit robmachadofoundation.org.