It’s only been a few years that " Coachella fashion” has become a moment, where attendees might care more about what they’re wearing than the bands on the roster. The scene has certainly changed at Indio, now a flurry of photoshoot-ready headbands and fringe.
This year, even H&M rolled out a Coachella collection, a capsule-line dedicated to the ‘70s boho fashions for women and men.
But we like to do things the local way, which is why you’ll see a few San Diego-based companies featured on DiscoverSD, from Del Mar’s Van de Vort boutique to the massively popular Child of Wild jewelry and design company.
There’s plenty more local shopping to discover, so style yourself at these top boutiques across every neighborhood.
mimi & red: From whimsical maxi dresses to too cool-for-school tank tops that fit and flatter in all the right places, mimi & red features fierce fashion worthy of your festival wardrobe.
3041 University Ave., North Park
Dolcetti Boutique: This hip downtown spot carries brands like Wildfox, MINKPINK, Lovers + Friends and Wildfox, creating the perfect one-stop shop for a fashionista on a mission.
635 5th Ave., downtown.
RICA Boutique: With laidback California vibes, RICA Boutique channels “surfer chic meets bohemian gypsy goddess.” Owner Erica Alexander brings this style from her own experiences growing up in La Jolla and her time spent living and working in fashion and retail in Manhattan Beach.
7456 Girard Ave., La Jolla
Junc Life: Boho vibes abound at this South Park shop, with loose dresses, tops and unique jewelry to pull the whole look together.
2209 Fern St., South Park
Amy Rae Boutique: This downtown shop offers clothing, jewelry and accessories from top brands like Alice + Olivia, Show Me Your Mumu and Bishop + Young.
833 Market St. #3, San Diego
Vocabulary Boutique: The Little Italy must-see helps women and men “articulate their style” with chic apparel and accessories. Find your festival outfit, sunnies and clutch here.
414 W Cedar St., Little Italy
Hunt & Gather: Specializing in women’s and men’s vintage clothing, accessories and more, Hunt & Gather carries carefully selected rare pieces on track with today’s trends.
2871 University Ave., North Park