Thrice as Nice


By Catlin Dorset / Photos by Sara Norris

After slinging Calvin Klein, Michael Kors and Nautica swimwear to any and all boutiques west of the Mississippi River for five years, Rachel Wolfe left her sales gig in 2008, using her two-piece expertise to her turn dreams of opening a boutique into a three-part reality.

“Being a native San Diegan, I’ve watched the trend of women prioritizing quality denim purchases in the winter months and quality swimwear in the summer months,” says Wolfe. “This concept based around the two priority fashion purchases gave us the name Blue Jeans and Bikinis.”

Wolfe and her husband, Kellen, opened their first Blue Jeans and Bikinis in El Cajon in the fall of 2008, and have since opened two more stores offering contemporary casual wear for women - one in Coronado in 2010, the other in the Gaslamp in May of this year. Each location offers high-end denim and swimwear (all year long), one-on-one styling and hand-made jewelry from local artisans.

Staying seasonably warm and fashionably cool during San Diego’s frostier months is a must, so Wolfe dressed Karol to make winter look hot!


Blue Jeans and Bikinis

14860 Olde Hwy. 80, El Cajon (opened November 2008)

971 Orange Ave., Coronado (opened March 2010)

435 J St., Gaslamp (opened May 2014)