Splashin’ Fashion

By Rebekah Sager

(Published in the June 2010 issue)

Bikini Week San Diego is back-what better way to burn off the June Gloom than with a gathering of hot bodies and cool designs offered up during summer’s unofficial kick-off.

“San Diego is the seventh largest city in the country,” says Bikini Week founder Michael Lee. “It’s time we become known for more than Shamu and the Zoo.”

The five-day event is a Bacchanalian dreamscape: a collaboration between top local nightspots, bikini-clad models, swimwear designers, DJs and bands-all of it culminating with the skinful titillation of the All American Girl Bikini Contest for cash and prizes.
“This is not Hooters,” says Lee. “This is not a Coppertone competition. Bikini Week is as much about the designers and the suits as it is about the bodies. It’s about showing off the relevance of San Diego style and establishing our rightful place in the fashion industry.”

Tickets for individual events range from $25 to $50, a percentage of which benefits The Sundance King, a charity that uses mobile health clinics to provide care to uninsured Americans.

Let’s Get It Started, Wednesday, June 30

The festivities begin at Fluxx in the Gaslamp, where designer Francisco Medavog’s line of couture swimsuits will be paired with the latest jewelry line by Micha Designs.

The Roof is on Fire, Thursday, July 1
The rooftop fashion show at Stingaree will feature bikinis by SoCal and Las Vegas designers. Daring guests are encouraged to bare it all inside the Sexiest Tan Line Photo Box. (OMG! How did a pic of my butt show up on Facebook?!)

A Night for Paparazzi, Friday, July 2

On the Ivy Rooftop at Andaz, top photographers will conduct live shoots with professional models to create an immersive, in-the-scene fashion experience. Guests wanting to feel like models can consult with stylists from downtown’s A Style Concierge salon (owned by Michael Lee), who will be performing on-site hair and makeup services.

Hard Rockin’, Saturday, July 3

Saturday is the big night at Float at the Hard Rock Hotel, where guests will watch runway shows and have the opportunity to purchase swimwear from top designers.

Bikinis in the Sand, Sunday, July 4

Guests will enjoy Independence Day entertainment on three-levels when Bikini Week’s grand finale transforms East Village’s Culy Warehouse event center into an indoor beach, where a fashion runway in the form of a pier will extend into the sand.

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