Selling Your Sole

By Brooke Bunch / Photos by Jeff “Turbo” Corrigan

San Diego native Taylor Reeve paints on an eclectic array of inanimate objects: skate decks, surfboards, motorcycles. It was only a matter of time before she turned her colorful attention to high heels.

Reeve designs every shoe in her lineup of playful footwear dubbed TaylorSays - guaranteed to make any woman feel like a rock star. Her business launched after she posted a pair of her painted pumps on etsy.com, summoning orders from stiletto-hungry fans across the globe.

“My heels are all about having fun, expressing yourself and really living it up,” Reeve says.

The unique appeal of TaylorSays shoes are their eye-popping soles, decorated with everything from collar-studded bulldogs to the watermelon seeds adorning the bottom of “Melons,” a signature piece from the Spring 2013 collection that dazzles with brilliant colors and five-inch platforms.

Reeve’s new lineup hits in May and will feature low-heel and flat-silhouette options.

“I’m literally obsessing over every pair,” Reeve says. “I can’t wait to show them off.”

Sole Searching

TaylorSays founder Taylor Reeve shares her thoughts on...

Her first pair: I made them for myself. I spent hours on them. I painted the entire shoe - they were really bad-ass.

Her clientele: There are the women who are ready to own the night, have all eyes on them and break some hearts. And then there are the women who need to keep it classy at the office but still show personality. If you’re a chick and you like having fun, these are the shoes for you.

Her style: I love rocking unique things that stand out and get noticed. Taylor says to let your high heels do the talking.

Her future: This is just the beginning. I want to do it all - clothes, accessories, handbags, swimwear. I’m ready to show the world what I’ve got!