Legend of the Fall


Story and photos by Sara Norris

While the rest of the country is digging sweaters out of the closet, San Diegans are still digging their toes in the sand. But just because we Finest City femmes fatales aren’t chilling out in crisp autumn air just yet doesn’t mean we can’t rock effing fierce fall fashions.

One fresh hotspot to find cool looks for a still-balmy season is the new Seka Boutique in Cardiff, where owner Aleksandra Jovanic provides shoppers with personalized service.

“I’m really big on being one-on-one with my customers,” Jovanic says. “I even text them outfits.”

Today, while Jovanic styles PacificSD Street Team member Hayley with hot looks for cooler weather, she explains that ditching white after Labor Day is a thing of the past. She says a tunic, like the tie-dyed silk number Hayley’s sporting here, is a versatile piece that can be made casual with a pair of flats, dressed up with a pair of heels or made edgier with a leather jacket. Hayley’s wearing the tunic over a long cami like a dress; Jovanic suggests using leggings underneath for when the mercury drops.

“I don’t think it should just be about fall,” Jovanic says. “People should feel comfortable in whatever they’re wearing.”

Hayley certainly looks comfortable in this outfit, which involves throwing a tailored boyfriend blazer over a graphic tee and distressed jeans for a look that’s stylish and put together.

For a sleek, after-dark silhouette, Jovanic dresses Hayley in a curve-hugging Stella and Jamie knit dress, creating a look that’s “sophisticated, elegant and subtly sexy.” The peekaboo sheer back and detailing add just the right amount of heat.

When the night calls for something other than a little black dress, Jovanic says monochrome prints and patterns are in order. “This romper is a statement piece that says more than a nice, fitted dress,” she says. “The print is clean, but still fun,” says Jovanic.

Seka Boutique
2021 San Elijo Ave., Cardiff