Chic Magnets

By Taylor Doms
Photos by James Norton
(Published in the January 2011 issue)

This forecast may call for rain, but the weekend always calls for a cute, new look. Whether beach-bound or livin’ it up in a Downtown loft, a girl always needs something sassy to strut. And even though track season doesn’t start until July, there are plenty of safe bets (for turf and surf) to be found at any of these fabulous Del Mar boutiques.

Matti D

2689 Via De La Valle, Del Mar

Something glimmers from every direction at the trés-enchanting chictopia, Matti D, where countless baubles, layer upon layer of glamorous chains and an enormous disco ball compete for shoppers’ attention. There’s even a sparkling fountain with a crystal chandelier dangling above.

All that glitters at this popular boutique is juxtaposed by Shabby Chic furniture and sea-shell-encrusted decor. Despite the humdrum, strip-mall view from the exterior, inside, the aesthetic is pure whimsy.

Ladies, strut your scenester style with paneled leggings by David Lerner, or channel your inner urban bohème with quirky-colored vintage cowgirl boots.

An ahhhhmazing selection of soft-leather jackets and an entire rack devoted to denim cutoffs would have even world-renowned (and formerly San Diego-based) fashion-blogger Rumi Neely quivering with fiendish delight.

Upmarket flannel shirts, slick denim and outerwear by Howe; plus hipster-fab cardigans by Caulfield Prepatory make up just a few of the notable handsome selections for the fellas.

A stylish sophisticate herself, Mattie D owner Marie Ferris does more than just stay

au courant

on all things fabulous.

Aside from sourcing many of her pieces from fashion enclaves and exclusive designers in Europe and beyond, she also launched her own line of one-of-a-kind belts consisting of vintage brooches that she meticulously reignites with semi-precious stones and inspired designs. A cultish following hungers for her unique and stunning creations.

Lust du Jour: Metal-studded, sawdust-colored suede Oxford ankle boots by Sam Edelman.

The Backroom

2683 Via de la Valle, Suite C, Del Mar

The Backroom is a ladies’ lair of deluscious finds, where a solid selection of sensible footwear includes versatile knee-high suede flat-foot boots perfect for the city girl and a fine collection of UGGS ready to warm those frosty toesies.

A girlie, zebra/hot-pink theme runs across the store, while dripping glass chandeliers dangle from the wall, giving the space its ultra-edgy look.

Stacks upon stacks of the most fabulous jeans by Hudson and True Religion lay in pristinely constructed piles; the place even stocks those coveted Seven “jeggings.”

Stop in for a sweet selection of sparkly party dresses, silky tunics and cozy hippie-chic shawls, comprising an adorable array of daytime-to-dance-floor get-ups.

Lust du Jour: The über-sexy Karina Grimaldi hot magenta silk, with black fringe that cuts across the center, could be worn in front for an ultra seductive look. This top plus Valentines Day equals oh, baby!

TRE Clothing
2710 Via De La Valle, Del Mar
(in the Flower Hill Promenade) 858.755.7227
other locations: Carlsbad, 760.942.0227;
4S Ranch, 858.485.8000)

As hip as it is high-quality, TRE Clothing’s ever-rotating stock features flouncy silk numbers, slinky dresses that gleam with embellishments and racks of fabulous faux furs in funky designs.

Two levels of diverse offerings showcase glamorous gala attire in fresh, yet elegant silhouettes, as well as a wide selection of versatile everyday attire.

Lust du Jour: The black jersey top by Bordeaux has an impossibly low draped back that’s just so seductive.

Julie ‘s Beachwear
1414 Camino del Mar, Del Mar

Wintertime rarely has San Diegans scrambling for beachwear, but for those fortunate enough to be enjoying a vacay in the opposite hemisphere this season, this store is the hotspot. Offering a year-round selection of top swimwear lines including L*Space, Beach Bunny, VIX, Agua Bandita and Poko Pano, Julie’s is always prepared for those itching to hit the sand six months early. Come Fall and Winter, the boutique’s stock is chock full of cozy knits as well, most of which is sourced from Fair Trade practices and outlets.

Lust du Jour: A multicolored Fair Trade scarf looks soft enough to nuzzle our chilly noses into.


1219 Camino Del Mar, Del Mar

Belloccio offers a mixed-up bit of everything, including fine accessories by Cirello Jewelry, a reclaimed stainless steel line handcrafted locally and inspired by “sacred geometry.”

With an enormous collection of denim styles, pretty plaid shirts and even a saucy selection of lingerie by Cosabella, the boutique is home to both unique and stylish, crowd-pleasing pieces.

Lust du Jour: We’re lovin’ an adorable faux-fur vest by Jenny Han that would look sassy over a hippish blouse

Jolie Femme
2609 Via de la Valle, Suite D250, Del Mar
(in the Flower Hill Promenade)

Flawless frocks require perfect beneath-the-sheath attire, and Jolie Femme offers all the right solutions, including Nu Bra’s full line and other options to help nix almost any booby dilemma.

The boutique also satisfies minxy needs with salacious goodies ranging from elegant and seductive teddies by Arianne to thigh-high lacey peekaboo tights by Leg Avenue. There’s even a “badgirl corner” filled with all kinds of naughtiness guaranteed to make any girl giggle and blush.

Lust du Jour: Some things are better left unsaid.

1418 Camino Del Mar, Del Mar

Perfectly suited for the everyday gal who fancies a bit more dazzle in her daily affairs, Sundancer offers a wide selection of cute comfortables from lines including Hale Bob, Hard Tail, Sky, Michael Stars, Bailey 44 and Yummie Tummies.

With a few sassy, cocktail-hour-ready pieces plus well-constructed and impeccably tailored outwear and a unique selection of handbags, the quaint boutique is a great place to round out that haute new look.

Lust du Jour: We’ve got our eyes fixated on a luscious pair of Marcia Moran dangly earrings fitted with a lux, yet earthy, light-blue druzy.