British Invasion

By Patricia B. Dwyer

Unconventional Euro-flair arrives at Fashion Valley as Ted Baker London joins the mall's high-end retail mix November 4.

At more than 2,000 square feet, the new store-with elaborate décor that pays homage to the San Diego Zoo and Balboa Park, while also alluding to Regent's Park Zoo and other London landmarks-offers menswear, womenswear and accessories renowned for superior quality and the often irreverent use of pattern and color.

"These are fun, classic pieces for your wardrobe," says Francine Miley, director of marketing and business direction at Fashion Valley. "It's classic Brit styling with some edge to it."

Though women will be inclined to hustle over for timeless dresses, Ted Baker is also a go-to for stylishly rugged men's apparel. Tweed, corduroy and twill characterize the fall 2011 collection, while leather and quilting detail provide textural highlights. And checks continue as a key print-appearing on shirts and as contrast detailing on henleys and polos.

Ted Baker is one of three new additions at Fashion Valley. OMEGA, a Swiss watch retailer, and In+Add-Minus, a contemporary designer, have also dropped anchor.

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