By Danielle Directo-Meston / Photos by Sara Norris
Westfield Mission Valley's fast-fashion game is getting personal.
"We're not typical retail - we get new stuff every single week, and we style [shoppers] here," says Devonte Sills, store manager of Gloss, which opened at the shopping center (between Macy's and Charlotte Russe) in November.
Gloss, which launched in Pacific Beach, highlights at-your-service vibes and affordable merch - crop tops, rompers, casual-cool dresses, evening gowns, shoes, accessories and more for as low $5 and rarely over $120.
"We started about eight years ago as a small boutique up there on Garnet Avenue," says Sills.
With outposts in PB and The OC's Huntington Beach, the SD-based retailer's new Mission Valley space boasts a fresh inventory of styles on the reg.
"There's a little bit of everything," says Sills, adding that Gloss is "a little bit of French Connection mixed with Urban Outfitters."
Proving that spring and summer wardrobe refreshes don't have to break the bank, Sills styled Karol in six looks from Gloss' latest arrivals.
Inspired by the city's laidback coastal style and the season's soft hues, Sills paired low-waist jean shorts with a crop top. "It's an everyday spring or summer Cali look that's also really comfortable," he says.
This netted cream number over a bikini, Sill explains, is the perfect look for a seaside stroll. "Last summer was all about bathing suits with a kimono," he says, "[and this season] is the same concept, but with a cover-up."
Adding pops of color and patterns, Sills says, gives a classic wardrobe staple an on-trend update. "Aztec [motifs are] really in right now," he says, adding that the fit-and-flare LBD complements every body type.
For day-to-night dressing, an effortless piece like this mint romper is key. "Throw on some wedges and a belt for the day," says Sills, who suggests swapping your day shoes for pumps when the sun goes down.
Westfield Mission Valley
1640 Camino Del Rio North, Mission Valley