Two miles south of the bustling San Diego Comic-Con resides another geeked-up event highlighting Latino voices: Chicano-Con.
For the fourth year, Border X Brewing in Barrio Logan will host this Latino-centered event spanning four days.
David Favela, a co-owner of Border X Brewing, was an avid comic book reader who learned English through reading the picturesque publications. His fascination with the culture persisted but he found it difficult to gain access into the convention in downtown.
"If it’s hard for me to get into Comic-Con, it must be extremely hard for kids in the barrio or their parents to get them in," said Favela.
Chicano-Con was birthed with the intention of creating a free accessible event and increase visibility for Latino artists.
In addition to pop culture, Chicano-Con inevitably discusses the politics behind the art, mainly from the featured guests' perspectives. Lalo Alcaraz, a San Diego State alumnus and cultural consultant for Pixar's Coco, will return for a panel and meet and greet on Saturday. His work is politically charged, yet humorous and insightful, according to Favela.
Chicano-Con falls on the same weekend as San Diego Comic-Con. Rather than competing with the massive events, Favela finds the two complement each other. Its close proximity to the convention center makes for a great break from the massive crowds around downtown.
Since its first year in 2015, Favela has seen the event grow exponentially. He would like to expand it and increase its access but is open to entering the San Diego Comic-Con scene, too.
"Eventually, our hope is to shut down (Logan Avenue) and really make it into a complementary event," said Favela. "If we could be an adjacent activity working in conjunction with Comic-Con, we would love it."
For the time being, Chicano-Con is confined within Border X Brewing, filled to the brim with events, activities and free comics for children.
Thursday kicks off the week with live Latin Jazz by Bill Caballero & Group followed by a comedy show hosted by Ernie Gustamente titled "Latino Vote!"
On Friday, Border X celebrates real life superheros with David Rivas, an event for people to honor their family, friends or community members who they consider superheroes. That will be followed by a cosplay contest, where guests can dress up as their favorite icon, whether it be Superman or El Chapulín Colorado.
Saturday will be packed with family-friendly events including cape making for children, a sketch demonstration by Joaquin Junco Jr., a panel and meet and greet featuring Lalo Alcaraz, Joaquin Junco Jr. and Javier Hernandez.
For its closing day, listen to Latino hip hop from Moises Reynoso and Mad Macks, as well as live music from Bill Caballero and Cantua Band. Junco will close off the day with an art show and a meet and greet.
Comic-Con badge holders can trickle down the road and receive a 10% discount on merchandise. Sale from the artwork and a portion of the beer release sales will go toward Lalo Alcaraz's charity of choice — Border Angels.
2181 Logan Ave., Barrio Logan, 619.501.0503, borderxbrewing.com