Cinépolis offers discount ‘magic hour’ at North County theaters

The Cinepolis USA movie theater in Vista in March 2017.
(Hayne Palmour IV / San Diego Union-Tribune)

In a bid to boost afternoon ticket sales, Cinépolis USA has introduced two weekday promotions slashing prices on tickets, bar drinks and food at its three North County movie theaters.

Mexico-based Cinépolis operates 14 cinemas in the U.S., including three San Diego County locations in Vista, La Costa and Del Mar.

The La Costa and recently renovated Del Mar locations are designated as “luxury” cinemas, offering reserved seating, in-theater waiter service and a full bar. The Vista theater is a “premium” Cinépolis, designed and priced more for family audiences.

Introduced last week, the new “Magic Hour” afternoon promotion is available at all three locations, but discounts vary.

Magic Hour runs from 3:30 to 5:30 p.m. Mondays through Thursdays. During this period, all movie tickets will be sold for $10 at the Del Mar and La Costa locations, and for $7 in Vista. This represents a discount of $5 to $7 from regular children and adult daytime prices.

Happy Hour runs from 3:30 to 5:30 p.m. Mondays through Fridays exclusively at the locations in La Costa, at 6941 El Camino Real, and Del Mar, 12905 El Camino Real.

During Happy Hour, all bar and concession drinks are 40 percent off. Several food items are also available for $5 or less, including ultimate nachos, loaded pork fries, chips and queso and jalapeno poppers.

The Vista theater, at 25 Main St., doesn’t have bar service, but it does offer lower ticket prices and two “experiential” auditoriums designed for children and teens.

Cinépolis Junior is a colorful 133-seat auditorium with a huge enclosed play structure lining one wall, a tot play area and seating choices of beanbags, padded loungers and traditional chairs.

The 4DX auditorium has 165 seats that buck, roll and vibrate in sync with the film. Machines spray mist and rain droplets, a mix of pinpoint and wall fans can churn up a windstorm and other devices fill the auditorium with fog, bubbles and snow-like suds. There’s even a small rubber wand that can tickle your ankles and a scent sprayer that pumps out up to nine different smells, including gunpowder, peach, wood, rose and beef.

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