Tijuana’s young creators showcased at Tijuana Cultural Center
A small but surging wave of young Tijuana designers, chefs and musicians will be presenting and selling their creations every Sunday in March at the Cultural Center (CECUT) through the “Domingos de Diseño” or “Design Sundays” event that seeks to showcase original, high-quality and locally-produced pieces.
“We are talking about a movement that has been growing,” said Laura García, a Tijuana clothing designer who has been working with the federally operated center in the city’s Río Zone to stage the event, held on four consecutive Sundays three times a year since 2014.
The upcoming event will launch Sunday at the CECUT’s Jardín Caracol from noon to 7 p.m., and will be repeated on March 11, 18 and 25. It will feature three dozen designers offering clothing, jewelry, ceramics, toys, leather products and other items. With names such as Clever, Cono 06, Lorac & Co., Bonita, Momo Atelier, they may not yet be widely known, but they have been developing a growing local following.
Food selections will include coffee and vegetarian foods. Musical groups will perform in a variety of styles, including jazz, funk and electronic music.
The participants are all under 35 years old, said García. Since the original event was held in 2014 featuring ten designers, participation has grown considerably. Over the course of 12 events, she has worked with more than 60 designers, and 48 musical groups.
García dates the surge in locally designed offerings to 2013. “I am seeing more and more people coming up with pieces,” she said. “And even though it’s difficult to live from design, in Tijuana there is a demand for locally designed products.”
The CECUT’s aim in promoting the event has been to motivate and give greater visibility to the efforts of this new generation of creators. “We are always on the lookout for proposals that offer quality, and originality,” García said. “We always in search of ways to let people approach them and know them.”
The Domingos de Diseño event has come as the city has seen an explosion of breweries, cafes, and food trucks that often are spearheaded by young entrepreneurs.
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