Taking Another Shot


By Megan Meyers

Given the emergence of the selfie and the 300 million photos shared on Facebook daily, photo-editing
apps are proliferating.

Picturing profits, Del Mar’s MacPhun Software, which holds five of the top 10 spots in the Mac App Store’s photography category, is producing photo-editing apps for DSLR pros and shutterbug novices at a fraction of the price of its competitors.

The apps “are really fun and easy to use, and are genuinely useful,” says Kevin La Rue, the company’s V.P. of marketing. “A lot of apps out there are one-trick ponies. But in each of the MacPhun products, we try to solve a specific challenge photographers face.”
MacPhun’s new Intensify app is meant to “bring out saturation and detail to really make your image pop.” It also allows for sharing across social networks with a click.

Digital photos, before and after using MacPhun’s Intensify program:



“As more people start living, breathing and interacting on social media, there’s been a transformation.” La Rue says. “I’m not sharing as many images as I used to, but the images I do share are much better. There are certainly a lot of people that put up selfies and spur-of-the-moment photos, but I’m more into curating my online identity.”

App of Your Eye

MacPhun programs for making love at second sight

For iPad and iPhone:
(available on iTunes)

FX Photo Studio
Collection of photography effects

FX Photo Studio HD
Brings FX Photo Studio to tablets

Play with colors on your iPhone photos

Colorstrokes HD
iPad version of ColorStrokes

Turns videos into funny cartoons

Doodle Cam
Doodle filters to make videos funnier

Create retro-style videos, title cards, transitions and more

Perfect Photo
Tools for fixing and enhancing images

Photo Pal
iPad app for editing and enhancing photos on the go

For Mac OS, desktops and laptops:
(available at

Remove unwanted objects and fix imperfections on photos

Snapheal Pro
Promises to be fast like a pro, yo!

FX Photo Studio
Creative filters and photo effects

FX Photo Studio Pro
Complete creative package for digital photographers

Enhance details to create and re-create compelling images