Taking Another Shot

By Catlin Dorset

Dec. 31, 2013 10:35 AM PT

By Megan Meyers

Given the emergence of the selfie and the 300 million photos shared on Facebook daily, photo-editing
apps are proliferating.

Picturing profits, Del Mar’s MacPhun Software, which holds five of the top 10 spots in the Mac App Store’s photography category, is producing photo-editing apps for DSLR pros and shutterbug novices at a fraction of the price of its competitors.

The apps “are really fun and easy to use, and are genuinely useful,” says Kevin La Rue, the company’s V.P. of marketing. “A lot of apps out there are one-trick ponies. But in each of the MacPhun products, we try to solve a specific challenge photographers face.”
MacPhun’s new Intensify app is meant to “bring out saturation and detail to really make your image pop.” It also allows for sharing across social networks with a click.

Digital photos, before and after using MacPhun’s Intensify program:

“As more people start living, breathing and interacting on social media, there’s been a transformation.” La Rue says. “I’m not sharing as many images as I used to, but the images I do share are much better. There are certainly a lot of people that put up selfies and spur-of-the-moment photos, but I’m more into curating my online identity.”
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