By Megan Meyers
Given the emergence of the selfie and the 300 million photos shared on Facebook daily, photo-editing
apps are proliferating.
Picturing profits, Del Mar’s MacPhun Software, which holds five of the top 10 spots in the Mac App Store’s photography category, is producing photo-editing apps for DSLR pros and shutterbug novices at a fraction of the price of its competitors.
The apps “are really fun and easy to use, and are genuinely useful,” says Kevin La Rue, the company’s V.P. of marketing. “A lot of apps out there are one-trick ponies. But in each of the MacPhun products, we try to solve a specific challenge photographers face.”
MacPhun’s new Intensify app is meant to “bring out saturation and detail to really make your image pop.” It also allows for sharing across social networks with a click.
Digital photos, before and after using MacPhun’s Intensify program:
“As more people start living, breathing and interacting on social media, there’s been a transformation.” La Rue says. “I’m not sharing as many images as I used to, but the images I do share are much better. There are certainly a lot of people that put up selfies and spur-of-the-moment photos, but I’m more into curating my online identity.”
App of Your Eye
MacPhun programs for making love at second sight
For iPad and iPhone:
(available on iTunes)
FX Photo Studio
Collection of photography effects
FX Photo Studio HD
Brings FX Photo Studio to tablets
Play with colors on your iPhone photos
iPad version of ColorStrokes
Turns videos into funny cartoons
Doodle filters to make videos funnier
Create retro-style videos, title cards, transitions and more
Tools for fixing and enhancing images
iPad app for editing and enhancing photos on the go
For Mac OS, desktops and laptops:
(available at MacPhun.com)
Remove unwanted objects and fix imperfections on photos
Promises to be fast like a pro, yo!
FX Photo Studio
Creative filters and photo effects
FX Photo Studio Pro
Complete creative package for digital photographers
Enhance details to create and re-create compelling images