A film shot and produced in San Diego by San Diegans premiered at this year's Sundance Film Festival, which surprised its producer, Ron Najor.
"I always thought of 'I Am Not A Hipster' as a movie that most people will see on the Internet," says Najor, "but watching the movie at Sundance with huge crowds, and hearing them laugh and cry, really made me remember how great it was to watch a movie with a group of people."
Directed by Destin Daniel Cretton, "I Am Not A Hipster" tells the story of a young singer-songwriter as he wanders through San Diego's music and art scene, trying to figure out his life after the passing of his mother.
"The mission of the film was to try and make a good movie with our friends that we would want to see," says Najor. "We wanted to make something that spoke to us, and hoped others would like it, too. It was not to bring awareness to the hipster culture."