Put A Lid On It


By Ashten Goodenough / Photos by Jeff “Turbo” Corrigan

The Village Hat Shop opened in Seaport Village in 1980. Today, the store continues to be a big hit with
throngs of browsing tourists and cruise shippers, while a Hillcrest location has become one of the city’s chief destinations for locals and visitors looking for a huge selection of styles and varieties.

“You can turn a really dull, everyday outfit into something really fun with a really cool hat,” says
manager Anthony Nuñez. “Or, if you’re just having a bad hair day, you can cover it up with a really cool
hat, and no one will ever know.”

The Village Hat Shop
853 W. Harbor Dr., Seaport Village, 619.233.7236
3821 4th Ave., Hillcrest, 619.683.5533

Craftsman Cassel Goorin sold his first hat from the back of a horse cart in Pittsburgh, Pennsylvania, in 1895. More than 100 years later, hats still run in the family, as Goorin’s great grandson now oversees Goorin Bros., which operates nine hat stores in California, 15 more throughout the U.S. and two in Canada.

“We want to get hats back into fashion and have everybody wearing them - a hat for every head, basically,” says Nicholas Jones, shopkeeper at the Goorin Bros. store in the Gaslamp. “It’s that extra little bit of fashion you can add onto every outfit to make things look a little bit more toned up...or toned down, if you want.”

Goorin Bros.
631 5th Ave., Gaslamp