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Liquid Assets

Tapping into an un-BEER-lievable investment opportunity


America’s Finest craft beers are prime takeover targets for multinational beverage brands. Case in pint: MillerCoors swallowed a majority stake in Saint Archer Brewing Co.1 for around $70 million, and Constellation Brands chugged Ballast Point2 for a cool billion.

If you can’t beat ’em, gulp ’em!


Brewing is big business – and one local company has found a recipe that lets locals get a taste of the action. Using WeFunder, an equity crowdfunding platform that connects investors to publicly and privately held companies, San Diego’s own Mission Brewery is releasing $1 million in private stock for purchase by the craft-beer-loving public.

Mission’s offering is a first for the city. Historically, investments of this nature have been available only to accredited investors: those who earn $200,000 or more per year and/or have a net worth of more than $1 million (as set by the Securities and Exchange Commission3).

Until Mission’s WeFunder campaign ends, unaccredited investors can own a pint-size piece of one of San Diego’s most historic breweries for a minimum investment of $200.

Depending upon their size, investments come with perks like engraved Founders Planks on permanent display in the brewery, investor-only events and complimentary rounds of beer.

“With increasing sales and bottling capacity, the already-established Mission Brewery is on the rise,” says Dan Selis the company’s president, founder and CEO. “We’re selling $1 million in private shares to expand while keeping Mission local and inviting our neighbors to become a part of brewing history.”

The big news in local brews is how fast Mission may raise the million. Local investors have already guzzled $212,000 in equity through the campaign, which launched October 1.

Originally established in 1913, Mission Brewery went out of business during Prohibition. Selis, a homebrewer for 25 years before getting into the beer biz, reignited the flame in 2007, reopening Mission Brewery in the old Wonder Bread Factory (built in 1894) in East Village.

Today, on the eve of the new Mission’s 10-year anniversary, the brewery is hailed as one of San Diego’s (and the nation’s) best.

“Our goal is to bring Mission Brewery into households nationwide and open more tasting rooms for our local San Diegans to come in and enjoy,” says Selis.

Mission Brewery has won 59 national and international brewing awards. Investors, be warned: purchasing shares in this company-on-the-rise may lead to drinking some of the best beers on the planet. And then your friends might try to get involved…

Join the Mission. Own your craft.

Invest and/or learn more about Mission Brewery at Follow @missionbrewery on Facebook, Twitter and Instagram for news on beers, tasting-room events, investment updates and more.


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