Royale Burgers & Cocktails invites "bar stars" to create ingredient-driven cocktails.
Carly Craig creates a YouTube series inspired by her experiences with online dating.
Shake Shack and FOX's hit animated show collaborate to bring a bun-derful burger pop-up.
Check what costumes and characters people are flocking to this year.
Discover the process behind Coraline, ParaNorman, The Boxtrolls and more at LAIKA Studios' activation (no badge required).
Border X Brewing hosts its own pop culture convention with a Latino twist.
When the panels are finished and the convention doors close, here is where to hang your cape and put on your party face.
With the many places and activities in San Diego, it can be hard to make plans; to ease the process, PACIFIC planned a day in one of its cultural enclaves.