Ridesharing service Uber and entertainment-ticketing company Live Nation have combined forces to transport people to and from 20 music festivals and 62 Live Nation venues across the U.S. over the remainder of the year.
The companies hope to entice event goers to leave their cars at home with the new ride program, which includes official drop-off and pick-up spots for Uber riders. For San Diegans, the team-up means locals can use the Live Nation mobile application to request an Uber car to get to an event at either the House of Blues in downtown San Diego or the Sleep Train Amphitheater in Chula Vista.
Concertgoers who take advantage of the Uber option inside of the Live Nation app won’t need to manually input a destination. Rather, the venue drop-off address will be automatically inserted when requesting a ride to a show at a participating Live Nation venue. Venues may also feature Uber signage or branded-booths to further assist attendees. On-site staffers will dole out promotional codes to new users, who can use the codes to redeem a free Uber ride.
“We’re excited to create this marketing partnership with Live Nation to provide a hassle-free experience for concertgoers,” said Amy Friedlander Hoffman, head of Uber’s West Coast business development. “Fans just want to enjoy the show, and the new Uber ride program means they can get in and out with the touch of a button.”
The partnership is an extension of an existing relationship between Uber and Live Nation, which was first announced in January and enabled the entertainment-ticketing company to include Uber features in its mobile app.
The House of Blues and Sleep Train Amphitheater locations in San Diego will start supporting Uber ride orders through the Live Nation app early in the summer, an Uber spokesperson said. Nationally, the ride program formally kicks off over the Memorial Day weekend with the Sasquatch music festival in Quincy, Wash., on May 22 and the Electric Daisy Carnival in New York on May 23.
A full list of participating Live Nation festivals and locations is available on Uber’s blog.
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