Step aside, Ivory, and hello "Soap For Hipsters".
The label reads, "Coffee, Bacon, and Craft Beer -- smells just like your beard".
Unfortunately, as much as this soap would be a hit in North Park, turns out, it's a fake.
But, fear not -- after a quick google search, we found 'Hipster Beer Soap'.
Made from cedarwood, coconut oil, and Brooklyn Lager, Hipster Beer Soap pays homage to the subculture famous for its questionable hygiene and facial hair.
Also available, Black Pepper and Lime Beer Soap (created with black pepper, patchouli, lime, and Corona Extra), Cape Cod Beer Soap (made with Sam Adams Coastal Wheat), and Phoenix Beer Soap (a mix of bergamot, lavender, jasmine, orange, grapefruit, and Sea Dog Blue Paw Wild Blueberry Wheat Ale).