Don’t let her warm smile and amazing fashion sense fool you, Jamie Sigler is every bit a #girlboss and will stop at nothing to make sure her clients and her 50-person team always get the best. Entrepreneurship runs in Sigler’s family and even from a young age, she loved all things media and had aspirations of starting her own business. However, starting the agency didn’t come easy. It all began when Sigler met Kim Julin Guyader, her former business partner, while working at a previous agency.
J Public Relations was launched in 2005,and by 2009, the business continued to grow, even launching a New York City office with Sigler’s current partner and longtime friend Sarah Evans.
The bicoastal agency, which launched a third office in Los Angeles this year, has grown to include clients such as Vail Resorts Hospitality, The Ritz-Carlton Hotels & Resorts, Rancho Valencia, Four Seasons, Lanai, Disney and Rancho La Puerta.
Q: What is the best part about doing business in San Diego?
A: San Diego is the perfect climate for attracting top talent and innovators across industries, the best news is once they can call San Diego home, they will never want to leave.
Q: Misconceptions people or businesses have about PR people?
A: It’s a glamorous job. While PR certainly has some great perks, to be really successful in our field you have to love what you do and be willing to sacrifice for required long hours and being constantly connected.
Q: What would you tell your 10-year-old self if given the chance?
A: Relationships are what make the world go ‘round. It takes just as much energy to be nice as it does to be negative. J Public Relations are nice to the media, nice to our clients and, most importantly, nice to each other. We’re creative, we’re supportive, and we’re all friends - it’s just how you should always roll no matter your age.
Q: How do you manage a team of over 50 strong, smart and sassy women in one office?
A: We are spread throughout three offices in San Diego, New York and Los Angeles, and for some reason this is always one of the first questions I am asked. I manage my team of 50 women the same way I would manage a team of 50 men - by being fair and by developing the most solid relationships I can with my team, creating an environment that thrives on honesty and open communication. At JPR we look for every moment we can to celebrate the success of our companies most important asset - our people - while providing clear expectations and setting goals not only for our clients and our campaigns, but also for our staff.
Q: CEO or company you admire and why?
A: Tony Hsieh of Zappo’s. I believe that you are only as good as your people and a happy company makes for a happy clients. Our company culture at JPR is our top priority. Period.
Q: Motto you try to live by every day?
A: “You can’t be an expert in everything.”
Q: Client that you are most proud of?
A: I am the most proud of the clients that we have been able to retain year after year. Melinda Speck, my client at JC Resorts, began with us more than 10 years ago when we started the agency, while she was in another role with Starwood.
Q: If you could have one superpower, what would it be?
A: The ability to make time stand still. Not indefinitely, but just for a little while.