Facing The Music

By Michael Benninger

Aside from being adept at virtually every visual art known to man, Tyler Jordan is also the guitar player for local hard-rock band Processor and the new face of GoPro's latest camera. Dude's pretty much a creative force of nature.

With a GoPro mounted on his guitar, Jordan captured a killer shot while performing with Processor at Rock 'n' Roll San Diego, a band rehearsal space near Valley View Casino Center. That photo caught the eye of GoPro execs, who, in early April 2014, selected the image to appear in the company's advertising for the new HERO3+ Black Edition - a camera that attaches easily to instruments, turntables and mic stands. Jordan's photo now appears on the product's packaging; on GoPro's website and social media pages; and on billboards in Seattle, San Francisco and Los Angeles.

"Working with GoPro to launch their new camera has been an awesome experience," says Jordan. "To look up and see our band on a massive billboard and to receive emails and tweets from fans all over the country is amazing. GoPro has given us the opportunity to reach a much bigger audience and capture our performances like never before."

For long-time readers of PacificSD, it may come as no surprise that GoPro singled out Jordan's work. A photo the Coronado High graduate snapped from atop Mission Beach's Giant Dipper Rollercoaster was featured in the magazine's photography issue in January, and his painting "Global Warming" won Second Place in the 2010 PacificSD Art Contest.

A former beach-area resident, Jordan spent much of the '90s working at P.B. coffee shops, where he became known for his pastel art on café menu boards. Today, he works on creative projects for Fortune 500 companies and neighborhood eateries alike.

Processor's new album, Innernet, drops this spring.

theartoftylerjordan.com
processormusic.com

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