Mitch has been in business since 1967 and has built a reputation as one of San Diego’s finest surf retailers specializing in San Diego based surfboard manufacturers like Takayama, Tudor, Christenson and Mandala.
631 Pearl St., La Jolla . (858) 459-5933. mitchssurfshop.com
Clairemont Surf Shop
The guys that own Clairemont Surf Shop are some of the nicest people you will ever meet. They’ve run an honest ethical surf shop for over three decades and represent the best surf brands in the business.
6393 Balboa Ave., Clairemont Mesa. (858) 292-1153. clairemontsurf.com
Encinitas Surf Shop
John Kies and his crew up at Encinitas Surf Shop know the area inside and out and have offered their community their services since 1975. Great people and great shop merchandise make this one of North County’s best retailers.
107 N. Coast Highway 101, Encinitas. (760) 753-0506. encinitassurfboards.com
South Coast Surf Shop OB
With four locations to serve the beach community, South Coast has a bit of everything for everyone, including two women’s boutiques called South Coast Wahines. Their main location has been serving the Ocean Beach community since 1974.
5037 Newport Ave., Ocean Beach. (619) 223-7017. southcoast.com
Witt’s Carlsbad Pipelines
Witt has been located in the same spot since he sponsored Tony Hawk when he was a kid. Located right by the beach in Carlsbad, this is your spot for all things surf.
2975 Carlsbad Blvd., Suite A, Carlsbad. (760) 729-4423
The owner of this shop has built surfboards since he was a teenager. The shop is a beautiful collection of high-end surfboards and top-notch clothing and wet suits and shares a wall with a great coffee shop. Check them out!
974 N. Coast Highway 101, Leucadia. (760) 452-7687. surfysurfy.net
This shop is small but packed to the gills with merchandise and located right in the heart of Pacific Beach. They also have a couple containers outside with lots of great off price clothing and surfboard rentals and everything you need for a day at the beach.
4320 Mission Blvd., Pacific Beach. (858) 483-8837. missionsurf.com
South County has exactly one surf shop that I would recommend and that the Surf Hut in Imperial Beach. This shop has served this community since the 80s and always has the best selection of surfboards, body boards and wet suits.
710 Seacoast Drive, Imperial Beach. (619) 575-7873.
Birds Surf Shed
This funky shop is a bit light on many things you can find in other surf shops but they have more surfboards than any other store in the city.
1091 W. Morena Blvd., Morena. (619) 276-2473. birdssurfshed.com
This shop has served the Oceanside area for 40 years. The original owner retired a few years ago and his sons took over and the shop is going better than ever. This is one of San Diego’s finest surf shops focusing on men’s and women’s apparel, surfboards, skateboards and everything in between.
1909 S. Coast Highway, Oceanside. (760) 433-4020. surfride.com