The motto at Everyday California is that California is not just a place, it’s a state of mind. Both Christopher Lynch and Michael Samer shared a love for outdoor water sports and the beach lifestyle. While working together at OEX Dive and Kayak in 2010, an opportunity presented itself for them to purchase the La Jolla-based operation and the boys jumped on it. Two years later, the duo rebranded the company as Everyday California and expanded the business into premium, California-inspired apparel.
From kayak and snorkeling tours to surfboard and stand up paddleboard rentals, Everyday California offers exciting water adventures. In addition, the lifestyle company offers fun SoCal apparel. Along with a growing clothing line, both Lynch and Samer plan to open a juice bar, Woholle Juice Box, inside their newest La Jolla Shores retail location in 2016.
Q: If you could be a superhero who would it be and why?
Christopher Lynch: Professor X. He is able to perceive the thoughts of others or project his own thoughts. He can learn foreign languages by reading the language centers of the brain of someone adept. Xavier’s vast psionic powers enable him to manipulate the minds of others, warp perceptions to make himself seem invisible and project mental illusions. A side effect of his telepathy is that he has an eidetic memory. Eidetic memory is the ability to recall visual information, such as pages from books, magazines, and license plate numbers, in great detail after only brief exposure to it. All of which I think would make for an unstoppable entrepreneur.
Michael Samer: Professor Chaos from South Park. Best TV show ever!
Q: Best part about doing business in San Diego?
Lynch: San Diego County is the heartbeat of the action sports industry, so it’s a perfect place for our business.
Samer: The optimistic entrepreneurial spirit this beautiful city creates.
Q: Your Favorite thing to wear from your apparel line?
Lynch: The Borto Henley.
Samer: All of our tank tops.
Q: CEO or Company you admire and why?
Lynch: Elon Musk. He’s changing the world as we know it, and he’s a real-life Tony Stark.
Samer: Elon Musk’s companies will certainly change the world for the better.
Q: Who would play you in a movie and why?
Lynch: Chris Pine. His dad was in CHiPS and my dad was a CHP officer when I was growing up. And if I had to be a character, I would have liked to be Danny Ocean from the Ocean’s Trilogy - he’s calm, down-to-earth, creative and has a charming personality. Plus, who wouldn’t want to play a character that was portrayed by both Frank Sinatra and George Clooney?
Samer: Bradley Cooper. He stuck with acting for years and years because he loved it, even though it was tough! It hasn’t always been easy for us, and I’d like to think we will share in a fraction of the success he has seen.
Q: Which California adventure is your favorite?
Lynch: I love surfing!
Samer: Just being on the water.
Q: What is the album of your life?
Lynch: Eagles, “The Long Run”
Samer: Pink Floyd, “The Dark Side of the Moon”
Q: What would you tell your 10 year old self?
Lynch: I wouldn’t want to tell myself anything for fear of changing the path I’m on now.
Samer: To try and enjoy each day.