Editors Letters

  • If the shoe fits

    If the shoe fits

    A new editor-in-chief steps in

  • A (im)perfect 10

    I heard print was dead, and then (a decade later) I sold my magazine to a newspaper.* PACIFIC launched in January 2007. At this moment, you're reading the 10-year anniversary issue, which wouldn't exist if it weren't for you, dear reader. As for what year 11 may have in store, perhaps fictional...

  • High there: A holiday tokin' of appreciation

    High there: A holiday tokin' of appreciation

    As the Golden State goes (make that "grows") green, California will soon say hello to the next Gold Rush. In passing Prop 64*, the state's voters elected to legalize marijuana for non-medical uses for people aged 21 and older - which means a mother lode of tourists and tax revenues... and fewer...

  • Selection Season

    Selection Season

    Whether the upcoming election puts the first female president in the White House or puts women who've accused the POTUS of groping them at risk of being sued, this magazine seeks to Make America Taste Great Again, serving the people a plan for what to eat during the next administration's first...

  • Editor's Note

    In 2005, I leased a 2005 BMW 5 Series, which seemed like a great idea at the time. Five grand down and 36 payments of $581 later, I purchased the car at lease-end for $28,000. Another 60 monthly payments after that, I had spent exactly two craploads of money on the damn thing. Calculating how...

  • Tongue in Chic

    I'm a jeans-and-t-shirt kinda guy. Sneakers or shiny shoes depend on where I'm eating dinner or having drinks. Now that I have a new job*, though, I'm having an existential fashion crisis. WTF am I supposed to wear to work? In my previous gig, I was boss-man, and my employees dressed as casually...

  • Action Pact

    It was freezing when I graduated from college in Michigan in December nineteen-ninety-something. Having worn a parka and goggles while delivering pizzas to drunken frat boys in the middle of the night for the previous four- ish winters, I was ready to get warm. The day after commencement, I drove...

  • Hi, Tide

    When I first laid eyes on the Pacific, my California dream was born. I was 8. Having spent my childhood summers near Atlantic City, New Jersey (where, to keep this story current, Trump's Taj Mahal casino may or may not have been built with mob-sanctioned concrete), I had previously regarded the...

  • A Prince Among Men

    Before it seemed like the world would end in Y2K, Prince Rogers Nelson helped millions of fans worldwide see the light - and the bright side of 1999. The recording-world Renaissance Man's 1983 chart-topper by the same name, from the album 1999, offered an optimistic view of life and is just one...

  • Editor's Note - The Writing's On The Wall

    Image is everything, and talk is cheap... so I'll be brief. Art is everywhere in San Diego, but you don't have to go everywhere to see it. Enjoy this 10th annual Art Issue of PacificSD. This photograph by Lucas Barbieri is an Editor's Pic (sic) from the SEEN DIEGO photo contest. Sincerely, David...

  • Editor's Note

    Break Water Time Forth Training Season Rolls Cleaning Valley Chicken   What follows "spring" is many a splendor thing. Whether yours is the birds, the bees, the brews or The Biebs, enjoy the buzz. XOXO David Perloff, Editor-in-Chief

  • Editor's Note

    I love you, too.I love you to: Make me laugh. Make me breakfast. Keep my Valentines. Keep me warm. Stay out late. Stay the course. Hold my hand. Hold us together. Look so beautiful. Look at me like I'm crazy. Change the sheets. Change your mind. Have three-ways with me and your hot Brazilian friends....

  • Editor's Note - Monkey Business

    What a wild ride 2015 turned out to be. Gay marriage became plain ol' "marriage," building a wall became Mexico's next big project, Bruce became Caitlin, Star Wars became a marketing tool for everything from food to toothbrushes to toilet paper, Kimye became the proud parents of Saint West, "Miss...

  • Kanye or Nay

    Kanye or Nay

    As I put the finishing touches on my Trump jack-o'-lantern – if Trumpkin.com is still available on GoDaddy, I'm gonna be rich – I can't figure out which is scarier: The Donald as Commander in Chief, or Kanye in the West Wing (Of course, Kimye would rename it North West Wing in honor of their first-born.)...

  • Skirting the Issue

    One summer afternoon at the end of the 20th century, I took my college girlfriend to meet my grandparents. "She's lovely," my grandmother said when Beth left the room. Grandpop said, "Where's the other half of her skirt?" I majored in bong hits and frat-boy tattoos (the "Sigma Chi" on my ankle...

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