Meet Market

By Catlin Dorset

Buddies/co-founders Mark Wills and Blake Whitney Thompson have turned their never-ending search for great places to take dates into a free application called Details Matter.

"We make dating more engaging," says Wills. "The rut of dinner-and-a-movie is super boring and repetitive."

App users can look for outdoorsy or urban locations. searches can be run based on price, location, type (indoor/outdoor) or keyword (such as "10th anniversary").

To keep the site fresh, daters can anonymously upload their successful (or ill-fated) courting experiences on a news feed. Others can then piggyback on the ideas. Details Matter does not require a log-in.

"We're literally just trying to give you a forum to share," says Wills. "you've done something cool? Post it. share it. Let's tell other people about it."

The app is testing the waters in San Diego, with a hope it could catch on in New York or Los Angeles.

Wills and Thompson crossed paths while out on a date at The Prado. No, not with each other. but while their female companions didn't last, a bromance did. The guys exchanged numbers that night and have been friends, now partners, ever since.

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