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North Park campaign supports LGBTQ community during San Diego Pride month

A rainbow decal is posted on the front door of Hello Birdie Nail & Lash Lab in North Park Wednesday.
A rainbow decal is posted on the front door of Hello Birdie Nail & Lash Lab in North Park on Wednesday, June 30. The decals are part of a campaign to support LGBTQ community during San Diego Pride month.
(Kristian Carreon/For The San Diego Union-Tribune)

North Park Main Street plans to increase inclusivity efforts, businesses plan to donate proceeds to LGBTQ organizations

Businesses in North Park are showing support for San Diego Pride throughout July by donating to LGBTQ organizations and celebrating inclusivity and equality with a new campaign in the neighborhood.

The nonprofit North Park Main Street, which manages the area’s business district, recently launched an initiative to create visibility and solidarity for the LGBTQ community. It also will encourage businesses and organizations in the neighborhood to commit to increasing inclusivity, organizers said.

“This is really just the beginning to something that I hope encourages other people to examine what they’re doing to create inclusive environments,” Angela Landsberg, executive director North Park Main Street.

A display of items arranged to make a rainbow is seen inside Sage Sisters at North Park on Wednesday, June 30.
A display of items arranged to make a rainbow is seen inside Sage Sisters at North Park on Wednesday, June 30.
(Kristian Carreon/For The San Diego Union-Tribune)

Although the campaign is a new effort, businesses in the area typically have promotions and special events to celebrate San Diego Pride month. Some businesses are placing window decals of rainbows to show a commitment to welcoming all people of all gender expressions. Others are donating sale proceeds to local nonprofits that serve the LGBTQ community.

Landsberg said the window decals are a show of solidarity, but the initiative goes beyond that for North Park Main Street.

“We’re digging deep into our board and our practices and creating a shared understanding of what diversity inclusion means for our organization,” she said. “We’re not speaking for the LGBTQ+ community. What we’re hoping to do is create a safe platform for those voices to be heard.”

Leah Kirpalani, founder of Shop Good, a beauty and wellness store, said her business will donate $1 to the San Diego LGBTQ Coalition for every in-store or online sale on July 10 and 11.

Last week the shop donated proceeds from sales to the House of Resilience, which provides free housing, clothing and food to transgender women of color in San Diego.

A rainbow decal is seen posted on the front window of The Lab A Salon in North Park on Wednesday, June 30.
A rainbow decal is seen posted on the front window of The Lab A Salon in North Park on Wednesday, June 30.
(Kristian Carreon/For The San Diego Union-Tribune)

Cider brewery Bivouac Ciderworks on 30th Street is offering a sparkly rainbow-inspired cider flight from July 16 to 19, said owner Lara Worm. It will donate $1 from each flight to Venture Out Project, a national wilderness education organization that focuses on backpacking trips for LGBTQ community members.

And Nomad Donuts on University Avenue is selling limited-edition T-shirts beginning this weekend to benefit Special Delivery San Diego, an organization that delivers meals and groceries to people living with HIV, AIDS and other life-threatening illnesses. The T-shirts will sell for $25.

Other businesses in North Park are offering other special promotions and Pride-inspired items.


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