Buy some jewelry, feed 10 people

La Jolla-based company Pura Vida Bracelets is donating $1 to Feeding America for every online order placed in April


If you want to indulge in some retail therapy during the COVID-19 pandemic, why not do it for a good cause?

Pura Vida Bracelets, a La Jolla-based accessory brand, announced it is donating a portion of its monthly revenue to Feeding America, a nonprofit providing hunger relief across the country through food banks.

For every online order placed in April, Pura Vida will give $1 to the Feeding America. Only U.S. orders will be counted, and monthly club subscription purchases are not eligible.

According to Feeding America’s website, every dollar donated provides 10 meals to U.S. families in need. As of April 8, 580,000 meals have been donated to Feeding America, but that number continues to rise. Pura Vida’s goal is to help raise $100,000 -- totaling one million meals -- by April 30.

In addition to its monetary donations to Feeding America, Pura Vida will donate several hundred of its bracelets to San Diego healthcare workers next week.

Pura Vida is known for its colorful string bracelets, but it also sells metal jewelry like rings and necklaces. Product prices range from $6 to $45.

And for customers seeking additional entertainment after clicking the “check out” button, Pura Vida is streaming live videos on Instagram at 10 a.m. on April 9 and 10, where brand influencers will share wellness tips, DIY crafts and interactive activities to try during quarantine.