Knead To Know


As of its March 25 grand opening, Fifth Avenue in fabulous Hillcrust has a new pizza place - one that serves champagne alongside pies created using house-made dough.

Amici’s East Coast Pizzeria, which opened last year on Prospect Street in La Jolla, serves thincrust pizza baked in a 730-degree brick oven. The company, which has 25-year history, may open as many as six more locations in San Diego county over the next few years.

Pizzas, pastas and salads at Amici’s are made with fresh, locally sourced ingredients and share menu space with vegetarian, vegan and gluten-free options. While all that may sound like good news, Amici’s guarantees that “pie in the sky” isn’t a false promise of good things to come, but rather a certainty that a crispy pizza is ready to face intense heat.

Amici’s East Coast Pizzeria
3958 Fifth Ave., Hillcrest

811 Prospect St., La Jolla