Photo: Charles Ashton
Words: Ingrid Wilson
The difference between non-carbonated Blink and its competitors is clear: "Unlike most energy beverages, you can see what you are drinking," says founder Howie Reed, a Montana native living in La Jolla. Reed, who created Blink as an alternative to coffee and sugary wake-me-up potions, boasts that his proprietary blend (which includes natural caffeine and Vitamin B) not only reduces wasted calories, but also helps save the planet. "I saw people purchasing both an energy drink and a bottle of water in the same transaction," he says. "Blink saves you money at the register and reduces your carbon footprint by combining two bottles into one."