Meet Your Maker
With plenty of beer and partiers eager to drink it all up, it can be difficult for a suds-slinging operation to stand out in Pacific Beach, but Amplified Ale Works does just that - with magnificent hoppy brews that pair perfectly with a sunny day in S.D. Soon, the beach-bordering brewpub will expand to include an inland production brewery, which will equate to lots more of the coastal institution’s ales, not just in P.B., but all over town. Here, the man spearheading this music- and hop-driven operation sets the record straight on Amplified’s follow-up album.
Brandon Herna?ndez: How did Amplified Ale Works get started?
Alex Pierson: The team at Amplified was brought together by our love of music. It’s apt because, like so many bands, Amplified was formed in a garage by guys pursuing their favorite hobby. In our case, it was homebrewing... with the occasional jam session.
Where is your passion project today and where’s it headed?
We’re expanding our production with a seven-barrel brewhouse in Miramar’s Brewery Igniter space. This will allow us to continue our dual-focus on hop-forward and Belgian-style beers, while giving us enough leeway to brew some styles we have been hoping to experiment with for a long time. It’s part of our five-year plan to move into a permanent brewery with an event space where we can host live music and rent out for private parties.
What are some new beers fans can look forward to from Amplified?
The rotating hop-bill of our Sound Check IPA will be a platform for us to try new and experimental hops in pursuit of ever-danker, more tropical India pale ales. Our Session IPA, Electro-Lite, will be a core beer for us going forward, along with Electrocution IPA and Pig Nose Pale Ale. We also intend on releasing a number of barrel-aged beers in 2016, including our well-received bourbon-barrel- aged Rare Form Belgian-style quadrupel.
What appealed to you about the Brewery Igniter’s ready-to-brew facility?
It’s a great fit for us, as we have really needed to grow our production to keep up with demand at our original brewpub that we’ve been unable to meet. This facility allows us to meet our demand and produce additional beer we can bottle and sell to select accounts around San Diego. Having a tasting room in the popular, beer-centric Miramar area is a plus, too.
Which of your “Beeramar” brewery neighbors are you most looking forward to visiting?
The new AleSmith tasting room has become a quick favorite for obvious reasons; the place is badass and serves some of the best beer in the world. We’re excited to check out the forthcoming Mikkeller Brewing San Diego endeavor, as well.
Amplified Ale Works
4150 Mission Blvd., Ste. 208, Pacific Beach 858.270.5222
9030 Kenamar Dr., Ste. 309, Miramar (opening late January)
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