San Diego’s SouthNorte partners with Tijuana brewery


SouthNorte is living up to its name.

Today, this San Diego brewer of Mexican-themed beers becomes the first independent American brewery with a tasting room and full-time brewing operation in Mexico, partnering with Tijuana’s Telefónica.

While SouthNorte’s core beers — Sea Señor Mexican Lager, Agavamente and No Güey IPA — will still be made in San Diego, brewmaster Ryan Brooks and Telefónica founder Antonio Gamboa will create new beers in Tijuana.

Judging by the prepared statement released today, this is a win-win (or ganar-ganar).

Brooks said the arrangement will allow SouthNorte to “interact directly with our fans in Mexico.”

For Gamboa, this validates Tijuana’s role in the young Mexican craft beer movement.

“I believe that an American brewery willing to plant roots in Tijuana is proof that Baja is leading the craft beer movement in Mexico,” Gamboa said. “Our goal at Telefónica is to bring different styles and flavor profiles of craft beer to a thirsty Mexican audience and we know this SouthNorte partnership will help us achieve that end.”

Read more from Peter Rowe’s weekly column, here.