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How much beer gets lost in your ‘stache?

Hipster man in checked shirt drinking beer, studio shot
Researchers have looked into how much beer is wasted on mustaches. (iStock)

 

Actual research, conducted by a genuine specialist in the field of hair science (really!): Irish brewer Guinness commissioned a study to answer one of the critical issues of our day. How much beer is wasted by becoming trapped in facial hair?

The answer: (And may I remind you that this is the result of a bonafide scientific experiment?) Over the course of a 180-pint year, each hirsute tippler lost about a pint and a half of stout to his ‘stache.

Fortunately, American ingenuity offers a solution to this problem. Missouri’s Whisker Dam company sells a copper shield that fits over coffee and beer mugs, with a slotted opening suitable for hair-free sipping. The motto: “It’s like an umbrella for your face.”

Twitter: @peterroweutpeter.rowe@sduniontribune.com