Just in time for San Diego Beer Week, Happy Hour Timepieces is releasing two new watches with built-in beer-bottle openers.
The “Ish” features rotating dots (in lieu of traditional hands) and a fogged-crystal display, making it difficult to discern the exact time... until the company’s hallowed hour, 5 o’clock, appears under the only portion of the crystal that’s left clear.
For those eager to count down the minutes to playtime, the company is simultaneously releasing a more functional design called the Lightweight, which has standard hour- and minute-hands, and one exactly number: 5.
“We wanted to come out with a story watch with the Ish, and we also wanted a watch for the everyday guy who wanted a clean look with a classic vibe and open face,” says Chenelia.
Both models are water-resistant to 100 meters and are available in three color profiles, including a matte-black ion plating called “Night Moves” (which will be in short supply among those who imbibe on these guys’ schedule).
Both models are available online (beginning November 1) at happyhourtimepieces.com; select retailers coming soon.