By Michelle Poveda
In the a.m. and the p.m., Charese Fruge is focusing on the FM.
"While a lot of the other stations aren't live and local, we make a connection with the city that sticks," says Fruge, program director for the new Energy 103.7 radio station (formerly Sophie 103.7), which went live March 29 at 8:00 p.m.
Owned by CBS (owner of San Diego soft rock mainstay, KYXY-FM), Energy 103.7 will broadcast Top 40 hits to compete with Clear Channel's ratings powerhouse Channel 933, playing 10,000 songs in a row without deejay or commercial interruption.
"It's a combination of upbeat, fun music that makes people want to move," Fruge says. "It was designed for young adults who are out and about all the time and looking for quality of life."
Only time will tell who triumphs in the battle of the beats, but having more music in the air seems like a sure win for local listeners.
"We're the underdog, but we are not afraid," Fruge says. "We are here to have fun and to become a part of the fabric of San Diego."
(Days after this interview, Fruge announced she's moved to Las Vegas to program CBS radio stations there.)