Pacific Beach Shore Club, a local favorite for enjoying food and drinks along with the surf and sand, recently kicked up its beach-front dining experience with the opening of a new 1,800-square-foot deck.
The newly opened deck has enhanced PB Shore Club's ability to serve patrons while solidifying the venue's commitment to the Pacific Beach community.
After opening in 2007, Pacific Beach Shore Club quickly became popular thanks to its proximity to the beach, according to Billy Ramirez, one of the owners and a managing general partner.
"It's where Grand meets the sand," Ramirez said. "You can't get any closer to the beach, and sunsets are served daily."
On the boardwalk, PB Shore Club is a sports bar with a definite casual ambiance. Its early success indicated that the bar would need to expand sooner rather than later.
"We immediately saw the need to add a deck," Ramirez said.
While the need for a deck might have been immediate, the process to bring it to fruition was not, taking nearly six years to receive all necessary approvals.
"We believed in our deck vision and what it would bring to the community, not just our business," Ramirez said. "Our plan for the deck was about drawing the community together."
After six years of permit wrangling and three months of construction, PB Shore Club's new deck opened June 1.
The deck is two levels and gives PB Shore Club another 125 square feet of dining space to better accommodate patrons. In addition to providing open-air space to enjoy the beach, the deck also expanded the establishment's ocean-view dining, letting more people enjoy the breathtaking sights.
In addition to full-service dining, the deck has 12 of the bar's 27 televisions, letting patrons enjoy sunsets, weather and the waves while still catching their favorite sports activities.
"With the deck, Pacific Beach Shore Club offers the same experience outside as inside, except you can work on your tan," Ramirez said.
To go along with the new deck, PB Shore Club also recently updated its menu, stepping up the offerings. Ramirez said the restaurant serves up American cuisine with a bit of Mexican flare, including the award-winning fish tacos as a definite favorite. PB Shore Club also dishes out an all-American breakfast, offering everything from burritos to traditional favorites, such as French toast and eggs Benedict. Breakfast is available at 10 a.m. weekdays, and 8 a.m. Saturday and Sunday.
PB Shore Club also expanded its late-night dining, serving food until closing at 2 a.m.
"We offer one of only a few late-night dining options in Pacific Beach," Ramirez said. "And, it has gotten a really great response."
To check PB Shore Club's menu and learn more, visit the bar on line at pbshoreclub.com. Follow Pacific Beach Shore Club on Facebook to keep abreast of the bar and restaurant's daily happenings and promotions.
"If you are looking for a great place to watch the surf, waves and people, along with grabbing a great bite to eat, Pacific Beach Shore Club is the place to go," Ramirez said.