About Us


About Us

PACIFIC believes San Diego is the coolest city in the country. The print publication was first published by founder David Perloff in January 2007 as Pacific Beach Magazine. In November 2016, PACIFIC merged with DiscoverSD.com to improve the lives of America's Finest citizens by connecting them with the best the city has to offer — via print, mobile, email, online, social media, Street Team and events.

Find PACIFIC all around San Diego County by searching our locator map here.

Editorial Staff

Jennifer Ianni
Managing Editor

Jennifer is a native San Diegan and graduate of Cal State San Marcos. She worked as the letters editor at the former North County Times until 2012, before branching out into the marketing world. She has been at PACIFIC since 2015 and loves that it enables her to merge her loves of San Diego, pop culture and puns.


Sara Butler
Staff Writer

Sara has always been two things: a writer and a San Diegan. After growing up in East County, she graduated from University of San Diego with a Communication Studies degree. Since then, she has contributed to various digital and print publications, including ENTITY Magazine, San Diego Uptown News and San Diego Downtown News. When she’s not writing, you can find her thrift shopping, attending concerts, or growing her extensive plant and vinyl record collections.



Katie Musolf
Sales Manager

Katie graduated from the University of Wisconsin in 2008 before moving out to San Diego. She started working for the San Diego Union-Tribune in 2011 and has held multiple positions there, including Online Sales Consultant, Multi-Media Advertising Executive and now PACIFIC/Entertainment Sales Manager. Her favorite things to do are spend time with her two small children, drink a glass (or two) of wine with friends and watch crappy reality TV.

John Vaccaro
Multi-media Account Executive

Born and raised in Las Vegas, John received a scholarship for soccer and graduated from Colorado Mesa University in 2014. He started working for PACIFIC in March 2019 and plans to change the world one ad at a time! When he’s not hard at work representing PACIFIC he has a passion for sports, music and good times!

Pamela Razo
Campaign and Promotions Coordinator

Pamela joined the PACIFIC team in December 2018 as the Campaign Coordinator. She organizes the magazine’s advertising and oversees field activities, including the PACIFIC Street Team. She is a proud Magna cum laude graduate from San Diego State University with a degree in Communication. She is a San Diego native, dog mom and sarcasm connoisseur.