It started out as a few altruistic health organizations teaming up to combat and prevent a terrible disease. Now, a quarter-of-a-century later, National Breast Cancer Awareness Month has grown into a large-scale national movement comprising benefit concerts, fundraising parties, charity walks and sporting events for the cause.
Here are just a few of the October events where you can sport your pink ribbon with pride.
All month: Karats for the Cure
Throughout October, local fashion brand Fresh Karat is donating proceeds from sales of their crystallized pink-ribbon headbands to help fund the American Cancer Society’s San Diego fundraiser walk.
10/15: Pink Party with Wynter Gordon at Hard Rock Hotel’s Club 207
Female musicians are performing at Hard Rock Hotels worldwide for the annual “Pinktober” campaign. At Club 207, R&B star Wynter Gordon will perform along with some of the city’s best DJs.
10/16-17: Concours d’Elegance Charity Gala
Fulfill your most expensive James Bond fantasies by browsing some of the world’s finest antique automobiles at the Del Mar Fairgrounds. The elegant gala, topped off with a five-star dinner, benefits the Susan G. Komen for the Cure Foundation.
10/17: 3 Dog Walk
Haute dog! Man’s best friend switches his attention to women for this charity dog-walk in Del Mar. Event highlights include a K-9 costume contest, raffle and doggie fashion show.
10/31: Row for the Cure
UCSD Women’s Rowing coach, Pattie Pinkerton, hosts this competition, now in it’s ninth year. Rowers of all ages, shapes and sizes are encouraged to participate.
11/7: Race for the Cure
San Diego’s original and still preeminent breast cancer awareness event, this race covers 60 miles in a three-day show of unity for women everywhere.