There's a good explanation for why the corporate logo for the new Bowlero bowling alley in San Marcos is a bowling ball with antlers.
General Manager Jennifer Kraus said it's a message to her customers to "expect the unexpected" at the business, which hosted its grand opening on Oct. 14.
Bowlero San Marcos replaces the old AMF Eagle Lanes at 975 W. San Marcos Blvd., which opened in the mid-1980s.
Where AMF Eagle Lanes was old-fashioned and homespun in its appeal, Bowlero is bold, quirky, hip and upscale.
Among the improvements introduced during the six-month renovation...