In retailing, location is everything. So it’s hard to understand why the first Nixon Custom Shop in Southern California is nearly impossible to find. But the more you know about the action sports lifestyle brand Nixon, the more the 1-month-old hidden shop in Encinitas makes sense.
Founded in Encinitas in 1998 by friends Andy Laats and Chad DiNenna, Nixon sells custom-made watches, wallets, backpacks and sportswear, catering mostly to athletes in the surfing, snowboarding and skating industries.
The company’s higher-end products are sold in more than 90 countries, primarily in retail stores, including Nordstrom, Barney’s, Tilly’s, Bloomingdale’s and Zumiez.