Beyoncé didn't personally run or pass for a touchdown at Sunday's Super Bowl 50 at Levi's Stadium in Santa Clara. But the super-savvy pop and R&B vocal superstar may have scored the most points, marketing-wise, by using her halftime show guest spot with Coldplay as the kickoff to her announcement of the first leg of her 2016 Formation world tour.
Fittingly, all of the dates announced thus far are in stadiums, including a May 12 concert at Qualcomm Stadium .
The 13-city tour takes its name from her new album, which she teased Saturday by releasing a politically and sexually charged video for the album's title track. Her tour will open with an April 27 show at Marlins Park in Miami and conclude with a June 12 show at Pennsylvania's Hershey Park Stadium, near Harrisburg.
The tour is being produced by Live Nation, which owns Sleep Train Amphitheatre in Chula Vista and House of Blues in the Gaslamp Quarter. Tickets will go on sale this week.
Beyoncé headlined at the 2013 Super Bowl halftime show. Her May 12 concert at Qualcomm Stadium will be the first headlining performance at the stadium since the now-dormant English teen-pop group One Direction opened its tour there last summer. It will also mark Beyoncé's first performance as a solo artist in any venue here since 2007, when her The Beyoncé Experience tour included a stop at the San Diego Sports Arena, now known as Valley View Casino Center.
Beyoncé's 2014 On the Run tour with her husband, Jay Z, skipped San Diego in favor of two shows at the Rose Bowl in Pasadena. Her 2013/2014 The Mrs. Carter Show tour skipped San Diego in favor of two shows at Staples Center in Los Angeles. Her 2009/2010 "I Am..." world tour also skipped San Diego in favor of one Los Angeles show at Staples Center. Prior to her 2007 Sports Arena concert here, Beyoncé performed at Coors (now Sleep Train) Amphitheatre on the 2005 farewell tour by Destiny's Child, the vocal group that propelled her to solo stardom.
Ticket prices for the May 12 Qualcomm Stadium show are $40, $70, $95, $165 and $300 each, plus service charges.
A pre-sale for members of her fan club will run from 10 a.m. Tuesday to 5 p.m. Wednesday. A pre-sale for American Express card members will run from noon Tuesday until 5 p.m. Wednesday. A Live Nation pre-sale will run Friday from 10 a.m. to 5 p.m.
Tickets for the general public will go on sale Feb. 16 at 10 a.m. at all Ticketmaster outlets, online at ticketmaster.com, and by phone at (800) 745-3000.
Beyoncé 2916 Formation World Tour dates
Wed. April 27, Miami, FL, Marlins Park
Fri. April 29, Tampa, Raymond James Stadium
Mon. May 9, Dallas, TX, AT&T Stadium
Thu. May 12, San Diego, CA, Qualcomm Stadium
Sat. May 14, Los Angeles, CA, Rose Bowl
Fri. May 20, Edmonton, AB, Commonwealth Stadium
Wed. May 25, Toronto, ON, Rogers Centre
Fri. May 27, Chicago, IL, Soldier Field
Fri. June 3, Boston, MA, Gillette Stadium
Sun. June 5, Philadelphia, PA, Lincoln Financial Field
Tue. June 7, New York, NY, Citi Field
Fri. June 10, Baltimore, MD, M&T Bank Stadium
Sun. June 12, Hershey, PA, Hershey Park Stadium
Tue. June 28 Sunderland, UK Stadium of Light
Thu. June 30 Cardiff, UK Millennium Stadium
Sat. July 2 London, UK Wembley Stadium
Tue. July 5 Manchester, UK Emirates Old Trafford
Thu. July 7 Glasgow, UK Hampden Park
Sat. July 9 Dublin, IE Croke Park
Tue. July 12 Dusseldorf, DE Esprit Arena
Thu. July 14 Zurich, CH Letzigrund
Sat. July 16 Amsterdam, NE Arena
Mon. July 18 Milan, IT Stadio San Siro
Thu. July 21 Paris, FR Stade de France
Sun. July 24 Copenhagen, DK Parken
Tue. July 26 Stockholm, SE Friends Arena
Fri. July 29 Frankfurt, DE Commerzbank Arena
Sun. July 31 Brussels, BE Roi Boudoin