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How some of the world's top EDM talent helped propel a local champ to national victory

By David Perloff / Photo by Jeff “Turbo” Corrigan

Hard Rock Hotel San Diego's award for "Promo, Party of Event of the Year"

Thanks to a years-long series of megastar DJs performing on the city’s most celebrated rooftop, America’s Finest City is now offically the nation’s rockin’-est.

At the 2014 Nightclub & Bar Convention and Trade Show (see sidebar), held in Las Vegas in March, Hard Rock Hotel San Diego’s over-the-top Intervention Sundays pool parties earned the supreme national distinction of Promo, Party or Event of the Year.

“Our mission is simple,” says Andy Hersch of Gramercy Management Group (GMG), who books the talent for Intervention. “All we want is to give our guests the best time of their lives.” Mission accomplished.

GMG runs Intervention Sundays, which attract more than 1,500 people to the Gaslamp every Sunday during summer (end of April through mid-September). The group also operates Hard Rock Hotel San Diego’s über-popular venues: Float, the pool deck and rooftop; and 207, the street-level, LED-walled nightclub on Fifth Avenue.

Hersch, who says equal credit for the historic win goes to his GMG business partners Joe Barbour and Justin Zotts, promises another winning line-up for Intervention Sundays 2014. This season’s roster already includes:

May 4: “Size Matters Tour” with Max Vangeli, Third Party and Qulinez
May 11: Donald Glaude
May 18: Nervo
May 24: Lil Jon (special Saturday event)
May 25: Eric Prydz
June 1: Chuckie, with special guest Vice
June 8: Ferry Corsten
June 15: Markus Schulz

How hard can you rock? Find out this Sunday.

INTERVENTION SUNDAYS (at Float at Hard Rock Hotel San Diego)
207 Fifth Ave., Gaslamp
619.764.6924, interventionsd.com

 w

Won, Too

San Diego’s Nightclub & Bar Awards 2014 winners and finalists

PROMO, PARTY OR EVENT OF THE YEAR
Winner — Intervention Sundays at Hard Rock Hotel San Diego
Finalist — FIVE/TEN at Side Bar (see address below), the unofficial after-party for Intervention Sundays, features indoor hot tubs, blacked-out windows and raucous good times best experienced inside a darkened venue when the sun is still bright outside.

LOUNGE OF THE YEAR
Finalist — Side Bar, 536 Market St., Gaslamp, 619.696.0946, sidebarsd.com

BEER BAR OF THE YEAR
Winner — Neighborhood, 777 G St., East Village, 619.446.0002, neighborhoodsd.com

RESIDENT DJ OF THE YEAR
Finalist — DJ Sid Vicious at FLUXX in the Gaslamp, 500 Fourth Ave., Gaslamp, 619.232.8100, fluxxsd.com

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