Model, entrepreneur and social media influencer Kristen Leanne, along with her biz-whiz hubby Ryan Morgan, are the duo behind a vegan hair color line that challenges customers to "dye for a cause."
While the couple met living in Los Angeles, Leanne and Morgan relocated to San Diego three years ago, and in October of 2014, they launched their hair color line Arctic Fox to address the needs of those looking to join in on the hottest hair trend - statement hair color.
In addition to running Arctic Fox, Leanne is also a well-known beauty vlogger. With more than 425,000 YouTube channel subscribers, 760,000+ followers on Instagram and almost 2 million Facebook followers, her hungry skulk of "foxes" depend on the tattooed beauty for go-to tips and tricks.
"It was only a matter of time before the mainstream hair world got on board with rainbow locks. Anyone who doesn't like rainbows just doesn't like fun," Leanne said.
Whether it's Oompa Loompa green, anime blue, sunny yellow or fierce red, Arctic Fox promises its 16- to 24-year-old demographic that it will solve the messy and unpredictable issues that come along with having vividly dyed hair.
"We would go to the gym with our bright-colored hair, and the other products would bleed and stain our shirts, towels and pillows. We set out to make something that doesn't do that," Morgan said.
Arctic Fox prides itself on being a cruelty-free product - meaning it's not tested on animals.
"We've created a cause around our products. No other companies are doing that," Morgan said.
Leanne recently teamed up with People for the Ethical Treatment of Animals (PETA) for a beauty seminar to showcase a line of cosmetic brushes - what better proof Leanne is committed to saving animals than an endorsement from PETA?
"After I had tried every single color line out there, and after I had discovered animal testing existed and was very prevalent, I decided enough was enough. I had to create a color line that solved all of my color issues and gave back to help save abused animals," Leanne told People in an interview earlier this year.
To put their money where their dedication is, 15 percent of their profits go to animal charities.
"My love and passion for animals has been something that's always been very close to my heart, ever since I can remember," Leanne said. "Animals are innocent and voiceless. They deserve to be protected and, truth be told, I love animals more than humans, so it only made sense to donate a portion of our profits to help save and protect them."
According to the Arctic Fox website, all purchases support two organizations - Second Chance Animal Shelter and International Fund for Animal Welfare (IFAW). Second Chance finds homes for animals and runs clinics treating sick and injured animals, offering spay and neuter services. The IFAW focuses internationally on animal rescue; saving seals, elephants and tigers and defending whales.
It takes a bad-ass soul to rock hair in a typically unconventional color, but Leanne is just one of those women who makes it seem natural.
"You can pull anything off, as long as you mean it," Leanne said.
Arctic Fox can be found online and in more than 1,600 retail locations in the U.S. and Canada - primarily Hot Topic stores and beauty salons.
Facebook: Arctic Fox Hair Color