Before he adopted the nickname “ScoopDogg,” Ken Schulenburg was a retail industry consultant who helped companies expand into new markets. So when he and his girlfriend Juliana Ortiz decided to open their own retail business in their hometown of Encinitas, he looked hard at what the city already had and what it was missing.
“We noticed that a lot of people around here were making beer but nobody was making ice cream,” said Schulenburg, who opened Handel’s Homemade Ice Cream with Ortiz on June 4.
The Encinitas shop is one of the only ice cream companies in San Diego County that makes all of its own products in the store — and it’s a lot of product. The shop has more than 50 varieties available every day, and the flavors change daily, with as many as 300 varieties to choose from.
Schulenburg and Ortiz spend about eight hours a day, seven days a week, making the ice cream. They make just 3.5 gallons per batch so the ice creams never sit too long in the freezers, which are large old-fashioned top-opening chillers that stretch from one end of the store to the other.