Millennials, start your engines and your smart phones.
A trendy pop-up museum celebrating California avocados is coming to San Diego and likely your Instagram feed shortly thereafter. “The Cado” will arrive at Liberty Station in June, and tickets are already on sale.
What is it exactly? Well, if you’re thinking of your typical museum of artifacts and art, you obviously haven’t seen the trend of food and drink-dedicated “museums” that are taking over social media. Or the pop-up trend in general.
Take the Museum of Ice Cream, for example, which has people walking through rooms including a swimming pool full of sprinkles, gigantic popsicles and flavor samples. It’s become a phenomenon in cities like New York, Los Angeles and Miami, attracting stars like Beyonce, Kim Kardashian, Chris Martin and Katy Perry.
Enter, “The Cado,” sponsored by The California Avocado Commission and founded by San Diegan sisters Anne Buehner and Mary Carr. Delish.com has the scoop on some of what visitors will see there: old-school walkmans that explain how avocados go from farm to store, textured walls that feel like ripe avocados and a selfie room focusing on the beauty benefits from avocados.
“This California avocado season, immerse yourself in the green you love to ‘gram and emerge with more than just a pretty picture,” The Cado’s website says.
Here’s how it’ll look, according to the museum’s Instagram page.
Of course it’ll also have avocado-inspired swag.
Are you groaning at yet, Generation Z? Or do you love avocados enough to give it a go?
For any avocado lovers reading, we should also point out that the Fallbrook Avocado Festival is on Sunday. Click here for details.
Here are the other details to know about The Cado.
How: It’s built out of 16 shipping containers fused together to create an expansive mobile structure.
When: June 16
Where: Liberty Station on the South Promenade at 2850 Roosevelt Road, San Diego, CA 92106
Tickets: On sale now at thecado.co/tickets for $27.
How’s the concept being received so far? It’s a mix of curmudgeony finger shakers and excitable young people.
Will you be visiting The Cado?