Dive into poke at Westfield UTC’s newest shop

Poke has been swimming around people’s lists of food to try these last couple of years, gaining traction in 2016 and booming in 2017. Sweetfin Poké plans to keep the ball rolling with the grand opening of its first San Diego location on Friday, Feb. 9 at Westfield UTC.

This “chef-driven, California-inspired poke” is a Los Angeles-based establishment that takes the innovative spirit of California and blends it with the traditional flavors of Hawaii. Former Top Chef contestant Dakota Weiss is the founding chef and partner.

Original co-founders and USC grads, Seth Cohen and Brett Nestadt began Sweetfin to create a more accessible and distinct poke experience.

At Sweetfin, their philosophy is from “Pole to Bowl,” meaning they work to source the highest-quality and most sustainable raw fish for customers without breaking the bank.

The restaurant's menu features signature poke bowls with the option of add-ons. If someone is feeling creative, there is also a BYOB (build your own bowl) option that allows for customization from the base to the top.

Vegetarians and vegans need not worry — tofu and veggie bowls are available.

With seven locations already existing in various L.A. neighborhoods, San Diegans can now try the Sweetfin Poke hype (mini road trip not necessary).

The first 200 guests at Friday's grand opening will be treated to complimentary shaved ice from Pacific Beach’s Wailua Shave Ice. Sweetfin Poké opens at 11 a.m.

4301 La Jolla Village Dr., La Jolla, 858.251.4840, sweetfinpoke.com

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