PACIFIC believes San Diego is the coolest city in the country. The print publication was first published as Pacific Beach Magazine in January 2007. In November 2016, PACIFIC merged with DiscoverSD.com to improve the lives of America's Finest citizens by connecting them with the best the city has to offer — via print, mobile, email, online, social media, Street Team and events.
Founder and Publisher of PACIFIC
Perloff developed PACIFIC into one of Southern California's most influential entertainment brands, reaching hundreds of thousands of active consumers via print, social media, email, online, Street Team (guerilla marketing) and events. Born and raised in Philadelphia, Perloff graduated from the University of Michigan with a bachelor's degree in creative writing. He moved to San Diego a week later.
Editor-in-Chief and Digital Director
After graduating from San Diego State in 2005, Hackett started working for The San Diego Union-Tribune as a newsroom page designer. Since then she has moved through different positions at the company, including Content and Product Manager in advertising, Editor of DiscoverSD.com and now works on both the print and website products as Editor-in-Chief and Digital Director of PACIFIC magazine.