PACIFIC believes San Diego is the coolest city in the country. The print publication was first published by founder David Perloff in January 2007 as Pacific Beach Magazine. In November 2016, PACIFIC merged with DiscoverSD.com to improve the lives of America's Finest citizens by connecting them with the best the city has to offer — via print, mobile, email, online, social media, Street Team and events.
Find PACIFIC all around San Diego County by searching our locator map here.
Editor-in-Chief and Digital Director
After graduating from San Diego State, Leslie started working for The San Diego Union-Tribune as a newsroom page designer. Since then she has moved through different positions at the company, including Content and Product Manager in advertising, Editor of DiscoverSD.com and now works on both the print and website products of PACIFIC as Editor-in-Chief and Digital Director. She is, and always will be, the biggest fan of bacon on the team.
Jennifer is a native San Diegan and graduate of Cal State San Marcos. She worked as the letters editor at the former North County Times until 2012, before branching out into the marketing world. She has been at PACIFIC since 2015 and loves that it enables her to merge her loves of San Diego, pop culture and puns.
Creative Director (freelance)
A San Diego native and SDSU graduate Kenny's first job out of college was with Surfing magazine. Dozens of publications later, Kenny finds himself at the creative pulse of PACIFIC magazine for the last nine years. Kenny is an avid bodyboarder and proud father of three.
Multi-media Account Executive
A proud San Diego native, Lisa started working for The San Diego Union-Tribune in 2005 as a multi-media sales representative specializing in health care after graduating from University of Phoenix in 2004. Since then she has moved through different positions at the company, including sales within the real estate, retail and the entertainment sector. She was then promoted to the lead sales representative of PACIFIC Magazine for entertainment brands in 2017.
Multi-Media Account Executive
After graduating from Cal State Fullerton in 2012, Alyson moved to San Diego to begin a career in marketing, event management and advertising. She began at The San Diego Union-Tribune as the Event and Ticketing Account Executive in 2016 and was promoted to Multi-Media Account Executive of PACIFIC magazine.